Business & Market Intelligence.
Data driven marketing can boost the efficiency and effectivity of your marketing and sales. Digitalizing customer contact leads to more information, and you want to get a hold on the buyers journey and customer journey. ‘Knowledge is power’ is growing more and more in our discipline. It is a hard requirement of successful digital marketing strategy to invest in collecting, analyzing and interpreting of data (business intelligence). The potency of collecting data and interpreting this data to valuable market and management information is enormous.
We are often asked to...
- Measure, analyze and interpret data;
- Execute market research;
- Do a competition analysis;
- Set up a segmentation;
- Build a database and collect data;
- Buy B2B data and enrich it;
- Consult in BI en MI;
- Set up closed loop reporting.
This is how we did it for customers...
What is business and market intelligence?
In short, business and market intelligence is the intelligent interpretation and analysis of data and converting it into valuable information and knowledge.