Protecting critical data is one of the main goals of SSH. They initially made a name for themselves with the well-known SSH protocol, which now protects most of the internet. Today, their mission is to keep digital business running efficiently without unnecessary costs and interruptions – whether on-premises, in the cloud or in hybrid ecosystems. The company is a market leader, with a loyal customer base.

Better without: making privileged access simple


More and more data is moving to the cloud. This calls for a new, safer working method. SSH developed PrivX, a modern, innovative PAM (Privileged Access Management) solution for hybrid cloud environments, especially for this purpose. SSH asked Referro to launch PrivX as the ideal solution to unify complex environments.

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After a research phase (interviews, competitive analysis and desk research), a creative campaign concept was developed: ‘Better Without’. This highlights the fact that PrivX simplifies data security without all the complexity of other solutions. So you’re better off – without consultants, without extra hardware, without high deployment costs, and many other benefits delivered by PrivX. The concept has been implemented in numerous ways, including a promo video, an interactive infographic, campaign web pages, online banners and e-mails. The result is a successful international introduction of PrivX within Europe.

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