CRM: Customer Relationship Management.
CRM is essential in a modern B2B environment. Considering the amount of touch points a prospect, customer or lead has with your brand nowadays, proves it is good to have one central point wherein all of these touch points are collected: your CRM system. The sales department is in many organizations a black box, which disallows the management to get a hold of sales performance and marketing has difficulty in exploiting relevant data. If you deepen the DNA of an average sales team, you will understand. Nonetheless, marketing is able to give sales a large boost in the right direction by providing a good CRM solution (intelligently integrated with for example marketing automation).
We are often asked to...
- Implement SugarCRM or SuiteCRM;
- Do (general) CRM Consultancy;
- Customize an instance;
- Connect different systems;
- Provide a set up and architecture back up;
- Regulate security and data protection;
- Provide CRM training;
- Account for a functional design and technical management;
- Arrange hosting;
- Support shaping dashboards and reports.
This is how we did it for customers...
CRM: marketing versus sales tool?
It is in our experience that CRM builds a bridge between marketing and sales. We use an open source solution to support our customers in this area. A customized instance which we are able to fully host for you. If you want us to do telemarketing, our agents and your salesteam will work together in the same instance. Our first CRM project resulted in a 30% higher sales conversion within three months. Whether you need our solution or you are satisfied with your current CRM instance, we are ready to help you with your next step.