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Content strategy with buyer personas

B2B Content strategy

A content strategy describes which content is offered to each target audience through every channel. You can only know what content you need to offer by doing research upfront. In the B2B marketing strategy you gathered insights over the target audience in the shape of a buyer persona and buyer’s journey. You combine these insights with a content gap analysis. This analysis shows gaps in the buyer’s journey that you should fill in with new content. At the same time you discover opportunities: topics that need to be covered with new content. Next up, you can start creating content.

Content is king

Content marketing that counts

The right content at the right time through the right channel to the right person. That is content marketing. It is the execution of the content strategy. With the start of the Internet everything you can read, watch, listen to and interact with is content. Content marketing describes how you are going to build up a good reputation through relevant and attractive content. The statement “Content is king” that arised a decade ago shows the power of content within marketing. And it still is. It might not be as hyped as it was before, it is still relevant. Good content lets you be present, builds up a positive connection between the target audience and your brand and triggers emotion. Content possesses everything marketing is about. A good content strategy is critical.

All shapes and sizes

Content creation

Over the years we created countless content assets. Most used:

  • Video
  • Audio (podcast)
  • Photography
  • Whitepapers and (interactive) infographics
  • Quizzes
  • Articles and blog posts
  • Customer case studies and testimonials
  • Emails
  • Social media posts
  • Ads

Do you need anything from this list to cover your buyer’s journey?

Execution

B2B marketing expertises

With the execution of a campaign, we make sure that the right expertises are teamed up to deliver the content assets to the target audience. Below you find an overview of expertises that we have to offer. You can see us as a one-stop-shop, contractor or your full service marketing partner.

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