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Gebr. Bodegraven

Connections in construction

Gebr. Bodegraven connects. Not only the perfect fit in construction, but also with the construction industry. Because specialists of Gebr. Bodegraven (GB) connect with their buyers to share their extensive expertise. They are physically at the construction site and are open to every question. Architects, constructors, contractors and retailers never appeal in vain to the knowledge and skills built up since 1881.

Time

2016 – 2018

Expertises

Creative campaign concept
Increasing awareness
Search Engine & Website Optimisation

Briefing

Gebr. Bodegraven requested us to invent a new website. A fresh, modern look was important, but the most important part was building an integration between the website and the new product catalogue with over 2.000 products. This allows customers to be better served online.

Project

Together with GB we invented the new sitemap: what are we going to include and how can we do that in the best way possible to serve the visitors. Connect online experience with a very extensive database of product information.

We have done photography and created a product video to fill the website with new imagery and video materials. And to make it all complete: the new website had to incorporate the new identity that was also visible in ads, catalogues, product sheets and product brochures.

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