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Yellowstar

Logistics Manager campaign

Yellowstar connects and optimizes supply chains and makes these predictable. Across existing systems companies get real time insight in their supply chains. Yellowstar distinguishes oneself by overseeing the full chain. Modern internet technology allows people to connect to people and making systems ‘social’. Departments, suppliers, customers and their customers can cooperate seamlessly.

Time

2019

Expertises

Content marketing
Creative campaign concept
Increasing awareness

Briefing

Yellowstar wants to tighten ties with logistics managers. Showing them that they know what keeps logistic professionals awake at night and what their biggest desires are. With the social supply chain solutions from Yellowstar these issues will be resolved.

Project

How do we tell the good news to the target audience? An email campaign with downloads and an extensive trend report forms the foundation of this campaign. Even an extra whitepaper and infographics were added later on.

As a nice bonus, all logistic managers received three illustrated ‘heroes on socks’ postcards. This direct mail campaign ended with a nice gift: real yellow Happy Socks. This really puts a smile on the face of the too busy logistic manager.

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