Generating leads successfully
Eneco is one of the largest energy suppliers in The Netherlands. They distinguish their brand by positioning in the green and durable segment. With products and services like HollandseWind® met Milieukeur, ZonOpDak, ZonnigLaden and BioStroom Eneco tops the energy transition. No grey but only green power! Eneco Business supports companies in their energy transition process and consults and supports their customers to do this inmaculately.
Expertises
Briefing
Over a decade we build a database mapping out the full Dutch market of large businesses for energy supply commissioned by E.ON Benelux. After E.ON was acquired by Eneco, they received ownership of the database. More than 250.000 companies are mapped (mainly large businesses) and with thousands of call back appointments ahead, Eneco asked us to put the machine back on as fast as we could. In a few weeks time we were up to speed again and now generating leads for Eneco.
Project
The E.ON database was already there, the CRM package was still up and running, and the callback appointments were already planned. All we had to do was put on the Eneco jacket and follow the agreements.
In addition to electricity and gas, we now also use the database to bring sustainable energy solutions, such as solar panels and charging stations, to the attention of companies. SuiteCRM has become a sweet spot in the marketing of various branches within Eneco Business.
We use telephone lead generation and Eloqua (marketing automation) to generate leads in a smart way.