A new identity in the IT industry
Grensloos is a Dutch specialist in the area of e-commerce and e-logistics. It is their objective to grow, provide and guarantee the possibilities of e-logistics and e-commerce. ESi IT initial questions was to modernize their brand with a new name, new appearance and new corporate identity. IT can never be an obstruction but needs to over new opportunities. Now and in the future. Therefore Grensloos uses Pluriform and independent partner applications to set up, manage and innovate on the full e-IT infrastructure of their customers.
Expertises
Briefing
Before Grensloos was rebranded to Grensloos, the company was ESi IT. They asked us to help them in rebranding their brand. The old brand was not meeting the expectations of the market anymore and we got the task to come up with a new name, a new identity and a new appearance.
Project
The new name became Grensloos. This is Dutch for limitless. This emphasizes that the IT solutions ESi provides have no obstructions or limitations. The new logo and creative campaign concept visualizes the limitless possiblities.
The circular shape became the umbrella that was included in all that we created: from photography to copy. This circle emphasizes the possibilities without end once more. We have created all kinds of means: the corporate identity, website, corporate brochure and product sheets.
The decision to position Grensloos in a distinctive way in their industry, led to a continuous flow of leads. By now, they closed a number of new deals and have a solid position in the market!