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Proact IT Group

Business Cloud Alignment campaign

Proact is Europe’s largest datacenter solution provider and cloud specialist. With over 800 employees in 15 countries it is their primary objective to lower costs, decrease operational risks and offer innovation to their customers. Proact has implemented solutions and services for over 4.000 customers and is listed.

Time

2017 – 2020

Expertises

Advertising & Retargeting
Content marketing
Creative campaign concept
Digital marketing strategy
Generating leads

Briefing

In general, Proact wants a marketing ecosystem, operating on personas and buyer’s journeys with a clear contact strategy per persona in programs. An important aspect is the calculation of content attributed revenue: what is the return on every content piece created and spread in the campaign. With this approach Proact wants to market their products, push companies to innovate and implement Proact’s cloud solutions.

Project

A good example of this is the Business Cloud Alignment campaign. Buyer’s journeys and influence models were mapped out through conducted interviews, desk research and workshops that covered various stakeholders and target audiences. Our creative team came up with the campaign tag “Creating chemistry between business and IT” and this idea was elaborated on through photography, copywriting, a campaign website, online banners and infographics.

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