Changing hearts and minds in IT
Protecting critical data is one of the main goals of SSH. They have made a name for themselves with the well-known SSH protocol, which currently protects most of the internet. Today, their mission is to run digital business on-premise as well as in the cloud and in hybrid ecosystems efficiently and without unnecessary costs and interruptions. SSH is the market leader and has built up a loyal customer base.
More and more data is moving to the cloud. This calls for a new, safer working method. SSH has specifically developed PrivX, the modern, innovative PAM (Priviliged Access Management) as a solution for hybrid cloud environments. SSH has asked Referro to launch PrivX as the ideal solution.
After a research phase (interviews, competition analysis and desk research), a creative campaign concept was developed: ‘Better Without’. This is in line with the fact that PrivX simplifies data security, and you are therefore better off without all the complexity that you as a user have to deal with. This concept has been implemented in various communications, including a promo video, an interactive infographic, campaign web pages, online banners and e-mails. The result is a successful international introduction of PrivX within Europe.