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Referro introduces: The Marketing Architect

Building without a plan

In my series of blogs about modern day marketing positions I want to tell you about the marketing architect. Why an architect? What are we building and what does architecture have in common with marketing? A lot, I can assure you. Only instead of a house we’ll be building a marketing machine. Before we start however, a few things need to be straightened out: Of what parts does the machine exist? What experts do we need? In what order do we build? What’s the planning? We need a blueprint, because without a plan there will be no machine.

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Finalist connects

Motivation Finalist connects people and organizations, people within organizations and organizations and interest groups. For an optimal connection, Finalist involves end-users in the complete software creation process and Finalist is independent in choices of technology and embraces the open standard…

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Referro helps Philips with specialists.

About Philips Digital Services Philips Digital Services is a facilitating service part within Philips. DS is the global provider of all Philips' digital services. Through this part all websites, social media platforms, marketing automation tools, outgoing digital communication, et cetera…

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Creating chemistry with Business Cloud Alignment

About Proact Proact is Europes largest data center solution provider and cloud specialist. With over 800 employees in 15 countries it is her primary goal to decrease costs and operational risks and innovate for their customers. Proact has provided solutions…

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