BBNmixtape – #4 The twain shall meetBBNmixtape – #4 The twain shall meet
Listen to the BBN podcast about why brand matters to performance marketing.
Brand marketers and performance marketers often work at cross-purposes or worse, cross swords. Our guest, Rodger Jones, brand strategy director at Bader Rutter, reminds the performance marketers among us about the relevance and importance of brand strategy.