BBNmixtape – #9 Brand Strategy

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Listen to the BBN podcast about Brand Strategy.

Once upon a time, the brand ruled. Now, obsessed with performance marketing, B2B appears to have consigned brand marketing to the backseat. Is this wise? Richard Parsons, Founder and Managing Director of True, helps unearth the ramifications of such “sole-priority” approaches and nudges us towards restoring brand to its rightful status in the marketing pantheon.