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BBNmixtape – #35 Interview with Latané Conant, CRO of 6sense

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Referro for global growth: Requirements for B2B success in Japan

As the second-largest economy in Asia, Japan offers great potential for European businesses that are looking to expand with their B2B products and services. Asia is, of course, a region to watch: According to the IMF’s most recent World Economic Outlook, Asia was estimated to…

Dutchism #3: You have sawdust in your head

The literal translation of this Dutch saying "Je hebt zaagsel in je hoofd." which means that you are stupid and that your brains have been replaced with sawdust. Which brings me to a question I've been asking myself more often lately: Does AI make us…

Dutchism #2: To have a finger in the porridge

A what in the porridge? A finger! Do you mean a severed finger or one attached to a hand, attached to an arm, attached to a body? The Dutch saying "Een vinger in de pap hebben" doesn't give any information about that. But considering its…

BBN expands: we welcome Nuvola from Poland

With the addition of our new Polish agency, BBN is now represented in 30 countries with 63 offices worldwide. Our proven, bespoke end-to-end methodology delivered by experienced agile teams can only be truly effective for your business because our people are interdependent and genuinely connected.…

Selling in a niche market: Marketing is not for us!

When we talk to companies operating in niche markets, we often get this specific remark. Especially from sales managers within those companies: "We are fishing in such a small pond; doing marketing is of no use to us. We know exactly where our prospects are."…