BBNmixtape – #16 A Brand Story: Ascending to new heights

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Listen to the BBN podcast about the Big Picture of B2B marketing.

Nearly ten years ago, the head of HR from a little-known petrochemicals business contacted BBN Partner Fifth Ring for support in evolving their brand. Little did anyone know at the time that both client and agency would learn a lot about each other, and how brands can be built and endure. This podcast explores the assignment from both sides of the table including the considerations by the client in selecting an agency, how the agency reconciled the multitude of challenges the client presented, and the inevitable speed bumps along the way.