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21 Tips for successful newsletters and email campaigns 

Email marketing is a fascinating and constantly evolving field. It is a specialization but also very broad. A good email marketer knows that a successful newsletter often results from the collaboration of multiple specialists. From technology, data flow, deliverability to landing pages and relevant data…

BBNmixtape – #36 Navigating Japan: Expert Insights on B2B Success and Digital Trends

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Dutchism#4: What have I got hanging on my bike now?

This is the translation of the Dutch saying "Wat heb ik nou weer aan mijn fiets hangen?" It is used as an expression of surprise: "What is happening to me now?" or "What issue am I confronted with this time?".

Marketing and privacy: stay up-to-date

Privacy is an increasingly important topic; also in the digital marketing world. With the introduction of stricter legislation, such as the GDPR and DMA in Europe, marketers are forced to find new ways to guarantee user privacy. Despite this, we do want to continue running…

BBNmixtape – #35 Interview with Latané Conant, CRO of 6sense

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Referro for global growth: Requirements for B2B success in Japan

As the second-largest economy in Asia, Japan offers great potential for European businesses that are looking to expand with their B2B products and services. Asia is, of course, a region to watch: According to the IMF’s most recent World Economic Outlook, Asia was estimated to…