Insights
Specialist vs generalist. What if you didn’t have to choose?
The debate over a specialist versus generalist B2B marketing approach is a long running one.
BBNmixtape – #34 Spotlight Strategies: Mastering Media Attention in B2B
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
New client partnership: Amogy
We are excited to announce that BBN has partnered with Amogy, a leading company in the clean energy industry. As part of the partnership, Amogy will collaborate with BBN to support a comprehensive and global marketing program.
BBNmixtape – #33 B2B Blueprint: Content Planning Mastery
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
How B2B and B2C marketing really strengthen each other
So are they really polar opposites? B2B and B2C marketing are often perceived as two different disciplines with their own separate challenges, but at the end of the day, both revolve around selling goods to people. In practice, however, marketers do distinguish – B2B marketers…