Step into a world of reduced B2B complexity
We know that markets and the intricacies of digital marketing are becoming increasingly complex for B2B marketers. Add to that the challenges posed by regional and cultural differences, as you seek to expand across national borders.
The reality is, you don’t have to manage different specialized agencies to succeed. With Referro, you’ll have access to B2B’s best subject matter experts, resources, and support – either in The Netherlands, through our global gateway, or both. We make it easier to navigate new markets, localize your brand, and reach a truly international audience.
Growth beyond borders:
our support
Referro has a 30+ year track record of solving local and international B2B marketing challenges, so we have expertise across numerous industries – and particularly, in the technology, manufacturing and energy sectors. We’ve also used our skills across marketing borders: successfully deploying our B2B expertise for retailers as a new service offering.
You won’t find generic me-too marcomms solutions at Referro. We prefer to listen to your goals and challenges to work out how we can best help, whether that’s improving existing processes, providing end-to-end services, or helping you realize a business objective.
From strategy to optimisation, every step counts
Strategise & Plan
– A goal without a plan is just a wish –
It’s vital to have a clear picture of your marketing campaigns and goals, particularly for complex B2B buyer journeys. We help you hit the ground running with market research, competitor analyses, customer insights, and more.
By investing time to really get to know your business, we bring thinking, solutions, and recommendations to help achieve all your business goals.
Create & Design
– The number 1 search engine is your mind –
Creativity injects vitality and originality into your brand, elevating it above the mundane. From visual design through to storytelling, Referro strives to make strong emotional connections with your audience, influence their buying decisions, and create demand.
Connect & Engage
– Relationships matter! B2B success starts with building trust –
Referro has lengthy experience of building quality leads through targeted and personalized communications, and by leveraging data and analytics. Leads, growth, and sales are core to our business – and central to what we deliver for our B2B clients.
Activate & Optimize
– When you think you’re ready, that’s when it begins –
We integrate and activate campaigns across a wide range of platforms, continually looking at real-time metrics to optimize performance and marketing spend. It’s how we return maximum results for your campaigns.
Our Global B2B Partnership
We represent BBN in The Netherlands. Referro is your gateway to expertise in local, regional, and global markets, with access to native language communication professionals. Harnessing the collective expertise of BBN, we bring you a world of strategic insights, creative brilliance, and data-driven precision. Our clients benefit from vast industry expertise and insights across many sectors. We integrate delivery teams based solely on your business needs, so we’re more agile than a single, large agency. Let’s go global!
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We’ve given hundreds of B2B brands a boost. Take a look at the creativity, strategic thinking and services that Referro offers in some of our case studies.
Major brands who gave us their trust
Latest insights
BBNmixtape – #42 Employer Brand with John Williamson of LinkedIn
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
Referro and Gasunie join forces
Proud to share that Referro has been selected by Gasunie to support the next phase of Carbon Capture and Storage (CCS) rollout. We’ll partner closely with our BBN colleagues in Belgium and Germany, complemented by a dedicated BBN sector specialist, to align stakeholders, build market…
Further BBN expansion in Japan: Symphony Marketing
We are delighted to announce a second partner agency in Japan: Symphony Marketing is a top performer in Japanese enterprise marketing, boasting over 35 years of experience.Subscribe to our newsletter
“What I really like about Referro’s approach is the fact that they take overall responsibility and continue to search for improvements and new ways.“
FAQ
Do you have a question?
You may already find the answer in our frequently asked questions.
Referro helps B2B companies grow through marketing, lead generation, and international market development. We combine strategy, campaign execution, and sales-driven marketing to increase visibility, generate qualified leads, and drive commercial growth.
Referro mainly works with B2B organizations that have complex propositions, long sales cycles, and international growth ambitions. We support companies in sectors including energy, industry, technology, IT, manufacturing, and professional services.
Referro offers services in strategy, branding, lead generation, online marketing, campaign creation, product launches, content marketing, marketing automation, and international B2B marketing. Depending on the objective, we provide either a single service or an integrated approach.
A B2B marketing agency is a smart choice if you want to generate more leads consistently, enter a new market, or professionalize your marketing efforts. It is especially valuable when internal capacity is limited or specialist expertise is needed.
Referro focuses specifically on B2B marketing and combines strategic advice with hands-on execution and international experience. This enables campaigns to better align with complex customer journeys, niche markets, and sales-driven objectives.
Referro supports companies with international growth and marketing across multiple countries. We combine central coordination with local market knowledge, so campaigns are better aligned with the language, culture, and buying behavior of each market. Since 1996, Referro has been the exclusive Dutch agency and co-owner within BBN. This allows us to deploy local expertise in each market while giving you one central point of contact.