BBNmixtape – #17 The Big Picture of B2B Marketing
Listen to the BBN podcast about the Big Picture of B2B marketing.
In this episode of BBN Mixtape, we elevate our conversation and look at some macro events affecting the marketing industry. From discussing the consolidation happening among agencies, the shift in agency working practices, or how short-term, tactical execution continues to dominate long-term, strategic approaches, we dive into what agencies are getting right and where we can improve.