BBNmixtape – #18 The Bold and the Plentiful

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Listen to the BBN podcast about the power of data in B2B marketing.

Over the next 30 minutes, Zoe Elmore, Head of Media at BBN London, will talk about why there’s never been a better time for B2B marketers and brands to be bold with their data, media and amplification strategy. We discuss how COVID has impacted media consumption and how the media landscape has evolved to tip the scales towards tactics typically used only by B2C brands.

In the digital age, data has emerged as the lifeblood of innovation and informed decision-making. As our world becomes increasingly interconnected, every action generates a stream of valuable information. From personal preferences to global trends, data unveils insights that fuel progress across industries. In business, understanding customer behaviors and market dynamics hinges on data analysis. Moreover, data powers artificial intelligence, enabling machines to learn and adapt. As privacy concerns rise, ethical and secure data management takes center stage.