BBNmixtape – #20 The Content Machine: How much is enough?

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Listen to the BBN podcast about the content machine.

In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event’s highlights around long-term brand and marketing effectiveness, sustainability and the ongoing debate around how much content businesses need to produce to be effective and differentiating. Enjoy!