BBNmixtape – #35 Interview with Latané Conant, CRO of 6sense

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Gain valuable perspectives on the impact of AI, strategic budget allocation, the pivotal role of the CRO and the evolving dynamics of marketing in an era defined by digital transformation.

In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing strategies to post-sale activities.