BBNmixtape – #8 Living, Breathing, Leading with Brand for B2B Marketing
Listen to the BBN podcast about Living, Breathing, Leading with Brand for B2B Marketing.
You are often equated to the brands you create because it evokes gut feelings that may (or may not) be unfairly be associated with your business. Its incumbent upon you therefore to manage it with active leadership involvement. Together with Peter Lyall, Group Director Strategy at Fifth Ring, we discuss how to carve out a brand strategy that will hold strong and guide your business as it navigates uncertain times.