New client partnership: Amogy

BBN will leverage its network of partner agencies and specialist teams across the globe to provide Amogy with a seamless and hassle-free experience as it brings its vision of using ammonia as a clean energy solution to life.

“Our team looks forward to a great working relationship with BBN, all its partner agencies, and our work together to share Amogy’s vision of accelerating the global journey to net zero with our ammonia-to-power solution,” said Red Drummond, Amogy marketing manager. “BBN provides the features and attributes of a global marketing agency, combined with localized regional support as we need it. The ability to work with a diverse Partnership is a great way for us to have one source of contact and management in all areas of our engagement.”

BBN’s approach combined with our partner’s industry expertise, creative ability, and global reach demonstrates our commitment to advancing a sustainable future. Our collective efforts are aimed at encouraging a transition towards a more environmentally-friendly and sustainable planet.

About Sabia

This is our fifth new agency partner this year; Sabia is a fully remote-working agency based in Sao Paulo, Brazil. They build their client’s marketing support from the brand up by means of carefully designed content, creatives and digital solutions. Certified as ‘A Great Place to Work’ since 2017, they are also a proud member of Pledge 1% supporting Brazilian social and cultural initiatives pro-bono.

About Ulled

Founded in 1964, Ulled is a communication consultancy with a well-connected multidisciplinary team located in offices in Lisbon and Barcelona. They have over 50 years of experience managing brand perceptions and are looking to expand their B2B portfolio. They have experience in a wide variety of business sectors and offer communication and public relations strategies to build trust and credibility among different stakeholders.

Custom Media is a full-service B2B agency offering marketing solutions that unite data with creativity. The agency believes in humanizing B2B brands through the power of storytelling. This means they are a perfect fit with BBN’s own philosophy! Established in Tokyo in 2007 as a publisher of business magazines, Custom Media swiftly expanded their services to include content marketing, creative and design, digital and social – which has further grown to include strategy, branding, paid media and demand generation, plus ABM.

Custom Media’s 25 full-time staff hail from 12 countries and speak 15 languages (predominately Japanese and English!). They are dedicated to supporting global businesses who want to expand in Japan and Japanese companies who seek to expand internationally. They’re looking forward to connecting and helping grow the success of BBN.

This means DMG is ready to switch to Deployteq to further optimize its marketing activities with Referro’s support. We have been a partner of DMG for many years and have assisted in the implementation of the new platform.
“We are very happy with this collaboration,” says Monique Bijnen, CRM and Retail Specialist at Referro who was closely involved in the implementation. “Deployteq is a powerful platform that will help DMG reach its customers even better and deliver the right message to leads at the right time. We look forward to building even more great campaigns together with DMG’s CRM team.”
“We have been working with Referro for many years and are very satisfied with the quality of their services,” says Erica van Esch, CRM manager at DMG. “We are convinced that with Deployteq and Referro we can achieve even more together.”

A long-term relation

The collaboration between Referro and DMG is more than just an association between two companies. The employees of both organizations work together as colleagues, with Referro providing both in- and out-house support, which will continue in the future.
The addition of Deployteq Certification means that Referro now has experience of a vast range of marketing automation systems including Eloqua, SharpSpring, Portrait, HubSpot and Pardot. We are also SharpSpring and Oracle-certified.
This makes Referro the ideal partner to support you in the short or long term to leverage marketing automation platforms. And of course, we can integrate automation consultancy with data-driven campaign development; development of personas or customer journeys; and/or content strategies.

Founded in 2011 by Etienne Viellard, a former international marketer at Salesforce, Oracle, Hyperion, and Neolane, Eleius is based in Paris and provides comprehensive full-service marketing solutions to growing European companies.

The company’s expertise includes international go-to-market advisory, positioning and messaging, branding, multilingual content creation, and global digital lead generation. With a track record of helping 80+ European companies scale internationally, Eleius excels in launching businesses across Europe and North America.

Current clients of Eleius will now benefit from the collective strength of 1400+ BBN marketing specialists across all continents, ensuring impactful campaigns worldwide. And Referro and other partner agencies will benefit in return by gaining access to new French expertise through a leading full-service B2B agency.

Centric is a digital-first agency with core competency in building websites, intranets, and automation (business process) platforms. They have a staff of around 50, mainly based in Pakistan. Their services include SEO, Content, Direct Outreach, Sales Development, and LinkedIn automation.

50% of Centric’s turnover is in B2B with its top six clients being: the Saudi Tourism Authority (Government of Saudi Arabia); Media Office Abu Dhabi (Government of Abu Dhabi); Aldar Malls (YasMall, World Trade Center, Al Jimi Mall); Al Futtaim Blue Loyalty Program; Basamh Group (Goody of Saudi Arabia); and Friesland Campina (dairy products). Centric is a partner of Adobe (Experience Cloud), PimCore, Microsoft and Google amongst others.

About MarTech

MarTech provides consulting services, implementation, and improvement of eCommerce projects and digital channels for B2B, B2C, and D2C business. Their business services are centered around Marketing, Tech, Creativity, and Data Services. MarTech prides itself on understanding that every project has special needs, and so builds bespoke strategies to achieve better business optimization and profitability. This will be a perfect fit with BBN’s structured way of doing business globally. MarTech works with a truly broad range of innovative clients, including Unilever, and their experience across B2B and B2C marketplaces should be beneficial to many BBN clients.

About Brew Interactive

Brew Interactive is Singapore’s leading digital marketing agency for high growth companies, founded in 2009. Unlike smaller digital agencies in Singapore, the company takes a custom approach to every client, to ensure that its strategies meet the right business goals and objectives. Brew Interactive aims to become an extension of the client’s marketing team to ensure a truly collaborative and profitable partnership. We now look forward to having Brew as a potential extension to our clients’ own global marketing plans.

About CubicIce

CubicIce represents some of Africa’s largest B2B companies with full-service marketing campaigns geared towards increasing lead generation and enhancing brand equity. For 30 years, they’ve specialized in acquisition and retention marketing strategies for value-add companies across a long list of industries, from automotive to water treatment. They understand the business-to-business marketing funnel and help clients nurture leads and build valuable client relationships through intelligent marketing strategies, often over long-term sales cycles.

About ReverseAds

Our new strategic partner ReverseAds provides the first true alternative to traditional search ads, competing directly against Google on a keyword-by-keyword basis. They deliver successful privacy-first ad campaigns for forward-thinking brands as an alternative to Big Tech approaches, from targeting your ideal customer to launching a campaign, at a fraction of the cost of Google and Facebook ads.

When TriComB2B repositioned the agency in 2008 as a B2B firm focused on technical, considered purchase industries, they were nearly the only agency with this specialisation. A small, regional B2C/B2B agency at the time, their vision was to be nationally recognised in their B2B area of focus.
For four consecutive years, they have been listed among the most important B2B agencies in the U.S., ranking between #21 and #31 on B2B Marketing’s Top U.S. B2B Marcomms (league table – currently #21). Based only on B2B gross income, they believe they would rank within the top 10. They have also been featured every year since 2016 on the Chief Marketer B2B Top Shops and Chief Marketer 200 listings.

When we asked them what they thought the main benefits of being a partner of BBN were, they answered:

They are members of the following professional bodies:
Public Relations Society of America (PRSA)
American Advertising Federation (AAF)
Chief Executive Boards International (CEBI)

As one of the top five fastest-growing private companies in Denver, with 15+ years of experience, Elevated Third works in everything from Account Based Marketing, match integration and personalization; to website creation, integration and migration for Drupal (the free and open-source content-management framework).

In fact, Elevated Third works for some of the world’s largest B2B companies creating Drupal-powered digital ecosystems, and also helps industry leaders in B2B solve complex marketing problems. The company’s client list includes Finastra, Verizon and Trimble.

At Referro, we’re looking forward to getting to know the team, and the potential to reach out for our clients to use Elevated Third’s specialist skillset and world-class development experience as part of our offering.