Dutchisms #1: Afterwards you look a cow in the ass

Are you puzzled by the title? Or are you afraid that we will do weird things to an animal? Don't be. I'll explain; the title of this blog is a literal translation of the Dutch saying "Achteraf kijk je een koe in de kont". The actual meaning of it is similar to the English "20/20 hindsight". Or in other words, it's easy to make decisions when you know what the future holds.

This is the dream of every B2B marketer preparing to sell a brand across borders. They want to predict and steer the behavior of audiences to maximize the success of their campaigns. However, achieving this goal is far from simple. Several boxes need to be checked and without a crystal ball, we need to gather important information before we can achieve the desired outcome.

Know your markets

A thorough market analysis is fundamental when predicting success in international B2B campaigns. This requires not only gaining an in-depth understanding of individual markets but also identifying global trends, economic indicators, and industry dynamics to make firm decisions about market selection, optimize resource allocation, and foresee changes that might impact your campaigns.

Know your competition

In the global market, numerous companies compete against each other to gain customers and establish their market share. To succeed in this competitive environment, it is crucial to have a deep understanding of the competitive landscape. By analyzing their rivals, companies can not only identify potential business threats but also discover new opportunities. By identifying gaps in the market, businesses can position themselves strategically and tailor their campaigns to differentiate themselves from competitors.

Know local customs

Cultural intelligence is a valuable asset in international B2B campaigns. It is not enough to just translate language; businesses must understand the cultural nuances that shape business interactions in different regions. Adapting marketing materials, messaging, and communication styles in line with the cultural preferences of each target market improves relatability and creates a stronger connection. Localization is also crucial, as it ensures that campaigns resonate authentically with diverse audiences. This approach prevents awkward situations of using literally translated sayings that may not make sense in different cultures. Successful international B2B campaigns take regional specifics into account. Every market has its unique challenges, regulations, and business practices. By tailoring products, services, and marketing strategies to address these specificities, businesses can demonstrate a commitment to understanding and meeting the distinct needs of each region. Customization builds trust and credibility, which are essential for success in global campaigns.

Know your friends

Developing strategic partnerships and alliances can be a highly effective approach to achieving success in international B2B campaigns. By partnering with local businesses, distributors, or industry influencers, you can gain access to invaluable insights, established networks, and enhanced credibility for your campaign. These partnerships can act as a bridge, making it easier to enter new markets and building trust among local stakeholders.

Know your tech

Technology plays an important role in international B2B campaigns. It is crucial to integrate technological solutions that enable global reach and communication. This involves utilizing digital platforms, customer relationship management (CRM) systems, and data analytics tools. A strong technological infrastructure not only improves operational efficiency but also facilitates businesses to adjust and expand their campaigns across borders.

Know limits

Predicting success in international B2B campaigns is a nuanced art that combines strategic foresight, cultural intelligence, and adaptability. If you can see into the future, it’s a piece of cake, but for those who can’t – like most of us mere mortals – clever use of available resources is key. It provides you with all the necessary information you need to be successful. Another benefit is that you don’t have to stare at a cow’s behind to reach your business goals. That’s something only the Dutch do.

#Note. What is a Dutchism?
The Dutch are known for their ability to master foreign languages. Not surprising considering the size of the country and its entrepreneurial nature. Despite their ability to speak foreign languages, sometimes things get lost in translation. Especially in literal translations from Dutch to English, sometimes strange, funny, or even offending mistakes are made. These unintended ‘mistakes’ are called Dutchisms. In the next few months, we will regularly give you an example.

Successful B2B marketing is a whole different animal

Contact Gerard and learn more

Interested in how to predict your success, have a chat with Gerard.

Get in touch

+31 (0)85 07 06 936