BBNmixtape – #10 Who will want to work for you

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Listen to the BBN podcast about why employer branding is vital.

Face it, it’s a job seeker’s market. Your company’s reputation is as vital a consideration as your brand perception. But the former is neglected for the most part, often by the best in the business. Together with Carola Hecker, Client Services Director at wob AG, we unpack the essentials of implementing an employer branding strategy.