BBNmixtape – #4 The twain shall meetBBNmixtape – #4 The twain shall meet

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Listen to the BBN podcast about why brand matters to performance marketing.

Brand marketers and performance marketers often work at cross-purposes or worse, cross swords. Our guest, Rodger Jones, brand strategy director at Bader Rutter, reminds the performance marketers among us about the relevance and importance of brand strategy.