Munckhof Business Travel

Munckhof Business Travel, part of the Munckhof Group, is an expert in passenger transport and business travel. With over 90 years of experience, and 7 offices in The Netherlands, the company plans business travel down to the last detail, with flights, hotels and car rental in one overview and a 24/7 support service.

Creating a sign of excellence


Munckhof Business Travel approached Referro and expressed the wish to give their business travel branches more attention. Munckhof is well known for personal transportation and their vans and buses are seen everywhere, every day. So the name does ring a bell for most people in (the Southern part of) The Netherlands. What was needed was a clear and remarkable positioning for MBT that could build upon that brand positioning.


After background research with clients and prospects we defined a clear strategy for brand development. Our design teams leveraged an existing element in the Munckhof logo: extracting the ‘m-shape’ to represent a route or itinerary. This ‘digital signature’ was used as a sign of excellence and quality, and to show that your get More with Munckhof. We translated the idea into a new website, email campaigns and different online and offline ads, which all had exceptional standout.

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