The power of demand generation
Consumers today seek meaningful connections with brands. By reinforcing these connections through valuable content, educational resources, and personalized experiences, demand generation builds trust and loyalty – eventually leading to new business, repeat business, and brand advocacy.
At Referro, we believe that inbound marketing should focus on helping customers to make their purchases rather than pushing sales – a pull, rather than push strategy. And we also advocate demand generation that emphasizes the building and nurturing of long-term relationships with prospects and customers.
Short and long term demand
Research has shown that only 1-5% of your target audience is actively seeking your product or service in B2B markets. Despite this, many B2B marketers focus a significant portion of their time and budget on capturing short-term demand. Referro encourages its customers to also recognize the importance of planting seeds for future demand to ensure long-term success. Neglecting to do so could result in negative consequences down the line. We therefore nurture prospects through each stage of the sales funnel to ensure maximum conversion opportunities and, eventually, loyal customers.
B2B marketing can be more effective. If you dareIt’s hard not to read an article on B2B without constant reminders about effectiveness: marketing agencies promise it, marketers seek it, technologists claim to deliver it.
BBNmixtape – #31 B2BraveCutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
Other global brands we’ve worked with