Our four step process
We understand the importance of finding quality leads, and we can help you develop a lead generation strategy using our four step process:
- Identification: we identify potential leads that match the ideal customer profile through market research, data collection, and an understanding of market needs.
- Attraction: once identified, leads need to be attracted through different marketing channels which can include content marketing, email marketing, social media, paid advertising and SEO.
- Engagement: we nurture leads through targeted content and communication. This provides valuable information to address the buyer’s pain points, and educate on potential solutions.
- Conversion: we guide prospects through the sales funnel, offering tailored solutions, and demonstrating the value of your product or service until conversion.
Buyer persona development
We build on insights from our clients’ sales departments and conduct additional research if necessary to create detailed buyer personas representing your target audience. These personas include job roles, pain points, goals, and decision making criteria for each stakeholder involved in the buying process.
We tailor content at each stage of the customer journey. Our content mapping services ensure that relevant content will guide prospects from awareness to decision making.
Referro develops and executes targeted email marketing campaigns that nurture leads throughout their journey. Automation and personalization play a crucial role in this process.
SEO and SEM
We offer support optimizing your website for search engines (SEO) and run search engine marketing (SEM) campaigns to increase visibility and attract organic and paid traffic.
Social media advertising
We create and manage paid social media campaigns that target B2B decision-makers. LinkedIn, in particular, is a valuable platform for B2B lead generation.
We deploy marketing automation tools to streamline lead nurturing processes, segment leads, and deliver personalized content and messaging based on user behavior.
We help clients implement lead scoring systems that prioritize leads based on their engagement and fit with the ideal customer profile.
Account-Based Marketing (ABM)
For high-value B2B offerings, ABM strategies are essential. We help our clients identify and target key accounts with personalized content and messaging.
Analytics and measurement
Robust analytics and measurement will help you to track key metrics, assess campaign performance, and refine strategies. We help provide actionable insights into your marketing efforts.
Our CRM services cover selecting, implementing, and integrating CRM solutions to effectively manage and track leads and customer relationships.
Lead generation campaigns
We plan, execute and optimize lead generation campaigns across various channels, ensuring that strategies are aligned with your goals and industry best practice.
Data privacy and compliance
We help you stay up-to-date with data privacy regulations and ensure that your lead generation practices comply with relevant laws, such as GDPR.
Other global brands we’ve worked with