Mastering B2B lead generation

B2B lead generation is a multifaceted process which requires a diverse range of services, backed by knowledge and experience. Over 30 years, we have developed everything you need to address the specific demands of your market and turn leads into opportunities.

Our four step process

We understand the importance of finding quality leads, and we can help you develop a lead generation strategy using our four step process:

  1. Identification: we identify potential leads that match the ideal customer profile through market research, data collection, and an understanding of market needs.
  2. Attraction: once identified, leads need to be attracted through different marketing channels which can include content marketing, email marketing, social media, paid advertising and SEO.
  3. Engagement: we nurture leads through targeted content and communication. This provides valuable information to address the buyer’s pain points, and educate on potential solutions.
  4. Conversion: we guide prospects through the sales funnel, offering tailored solutions, and demonstrating the value of your product or service until conversion.

Our lead generation services include:

  • Buyer persona development
  • Content marketing
  • Email marketing
  • SEO and SEM
  • Social media advertising
  • Marketing automation
  • Lead scoring
  • Account-Based Marketing (ABM)
  • Analytics and measurement
  • CRM integration
  • Lead generation campaigns
  • Telemarketing
  • Data privacy and compliance

Buyer persona development

We build on insights from our clients’ sales departments and conduct additional research if necessary to create detailed buyer personas representing your target audience. These personas include job roles, pain points, goals, and decision making criteria for each stakeholder involved in the buying process.


Content marketing

We tailor content at each stage of the customer journey. Our content mapping services ensure that relevant content will guide prospects from awareness to decision making.


Email marketing

Referro develops and executes targeted email marketing campaigns that nurture leads throughout their journey. Automation and personalization play a crucial role in this process.



We offer support optimizing your website for search engines (SEO) and run search engine marketing (SEM) campaigns to increase visibility and attract organic and paid traffic.


Social media advertising

We create and manage paid social media campaigns that target B2B decision-makers. LinkedIn, in particular, is a valuable platform for B2B lead generation.


Marketing automation

We deploy marketing automation tools to streamline lead nurturing processes, segment leads, and deliver personalized content and messaging based on user behavior.


Lead scoring

We help clients implement lead scoring systems that prioritize leads based on their engagement and fit with the ideal customer profile.


Account-Based Marketing (ABM)

For high-value B2B offerings, ABM strategies are essential. We help our clients identify and target key accounts with personalized content and messaging.


Analytics and measurement

Robust analytics and measurement will help you to track key metrics, assess campaign performance, and refine strategies. We help provide actionable insights into your marketing efforts.


CRM integration

Our CRM services cover selecting, implementing, and integrating CRM solutions to effectively manage and track leads and customer relationships.


Lead generation campaigns

We plan, execute and optimize lead generation campaigns across various channels, ensuring that strategies are aligned with your goals and industry best practice.



We live in a digital-first era. However, we have experienced that personal contact is still an element of a good lead generation approach that should not be underestimated. If you cannot fully provide this yourself, we use telemarketing. But in a way that it becomes an integral part of your campaigns.


Data privacy and compliance

We help you stay up-to-date with data privacy regulations and ensure that your lead generation practices comply with relevant laws, such as GDPR.

Our experience in practice

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Want to benefit from our years of lead generation experience?

Contact Gerard and learn more

Gerard is happy to discuss your challenges and how we might help.

Get in contact

+31 (0)85 07 06 936

Other global brands we’ve worked with