B2B knowledge for B2C success

When it comes to marketing, B2B and B2C are often viewed as separate entities. However, at Referro, we’ve found there are many similarities to targeting the audiences, especially for B2C purchases that require more decision time – such as buying a house, yacht, kitchen or bathroom.

What B2B can teach B2C

What smart marketers are realizing is that utilizing B2B experience can greatly enhance B2C marketing strategies to drive revenue growth and brand loyalty. Just like B2B customers – who spend time researching products and services before making a purchase – B2C customers do the same for long-term purchases such as kitchens, furniture, solar panels, and caravans.

By applying a data-centric B2B approach to B2C marketing – such as analyzing consumer behavior, preferences, and purchase patterns – companies can gain a deeper understanding of this consumer buying process and tailor their B2C strategies for maximum impact. Referro can then create personalized experiences and product recommendations for B2C customers, increasing their loyalty and long-term engagement.


Engage your audience

B2B marketing often focuses on thought leadership and educational content to establish credibility and trust. This same approach works for B2C consumers: Referro can create informative, engaging content that promotes products and provides valuable insights; so you can be positioned as an industry expert, and build trust with your consumers.

B2B sales often involve cross-selling complementary products or upselling to higher-tier services. In the B2C realm, this will encourage consumers to purchase additional products or services that enhance their overall experience. By applying these techniques, businesses can increase the average transaction value in B2C interactions.


Create brand advocates

B2B customer support is known for its responsiveness and commitment to solving clients’ issues promptly. This level of customer care can be extended to B2C interactions by providing exceptional customer service, addressing inquiries, and resolving problems swiftly. Satisfied B2C customers are more likely to become brand advocates, spreading positive word-of-mouth and attracting new customers.

Our strategic and operational retail marketing services

Referro works for an extensive group of B2C clients. Perhaps it’s to do with the fact that our offices are located in an old shopping mall! Our services include:

  • Developing content strategies
  • Campaign creation
  • Building and executing marketing and email campaigns
  • Inbound marketing strategies
  • Lead-generation campaigns
  • Creating customer journeys
  • Content creation
  • Dashboards and reporting
  • Analysis and performance improvements

How B2B and B2C marketing really strengthen each other

So are they really polar opposites? B2B and B2C marketing are often perceived as two different disciplines with their own separate challenges, but at the end of the day, both revolve around selling goods to people. In practice, however, marketers do distinguish – B2B marketers…

Our experience in practice

Previous case
Next case
Retail @ Referro
Previous case
Next case
De Mandemakers Groep
Previous case
Next case
Previous case
Next case
Previous case
Next case

Want to know how we use B2B tactics in B2C marketing?

Monique is happy to discuss your challenges and how we might help you in achieving your business goals.

Get in contact

+31 (0)85 07 06 936