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Respond to challenges and desires

Content marketing with personas and journeys

You cannot launch a good campaign without good content. Offering the right content at the right time to the right person is content marketing. Content is used to increase engagement and facilitate different stages of the buyer’s journey. Do you know the challenges, desires and wishes of the target audience? Which personas do you see? Did you research this and discussed the outcomes with sales? Every input is welcome. We put together personas and buyer’s journeys to make sure your campaign makes an impact.

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project

Logistics manager campaign

Yellowstar connects and optimizes supply chains and makes these predictable. Modern internet technology allows people to connect to people and making systems ‘social’.

The power of emotion

Content marketing that counts

Research shows that good campaigns know how to use emotion. Arousing the right emotion causes the brand or message to be remembered longer. This results more success in the long term when compared to rational campaigns. It shows that content does not need to be solely informative, but also inspiring and creative.

It is important to take care of a decent content mix. Not all types of content work well. Adapt the shape of the content to the persona and channel. Make sure you offer inspiring content, educating content, persuading content and converting content through the full buyer’s journey. There’s work to be done!

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