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Press release: BBN appoints new VP

Gerard van den Bogaart

London & Paris – Tuesday 3rd of July 2018. Yves Romestan is appointed VP, Director of Global Development, BBN – The world’s B2B agency. Alongside Clif Collier, Chairman of BBN, as well as the Board and central team of BBN, he will be responsible for developing innovative long-lasting partnerships with international and global corporations based in Europe, Asia/Pacific, Americas and Africa. In parallel, Yves Romestan is Executive Vice President of ComCorp, Professor of Economics at the European Institute of Business (IEA) and Director of two promising start ups. He is recognised for his international career during which he worked for numerous multinational companies such as Total, Lafarge, Bouygues, and Walgreens Boots Alliance in the UK and USA.

Clif Collier, Chairman of BBN, said: “We are delighted to welcome Yves to our team. I strongly believe that thanks to his extensive experience, international culture, leadership and energy, he will be an invaluable asset to BBN’s future growth. This great addition to our team further drives our ambition in becoming a truly global player in our industry. BBN is now well structured and positioned and the future is full of incredible opportunities.”

Yves Romestan added: “I am very pleased to be joining such an auspicious organisation. BBN is growing at an exciting pace with agency-partners having established strong positions in their respective countries. Moving forward, the aim will be for BBN to shape an attractive alternative to big integrated networks. The market is currently going through massive change, and I’m convinced that global corporations will soon consider, and consequently, opt for the hybrid model uniquely offered by BBN.”

BBN – The world’s B2B agency – is a unified agency-owned international organisation, which employs over 1130 B2B specialists throughout 27 countries and 40 office locations. In 2017, BBN’s aggregated revenue was 135 million dollars (+17%). BBN’s philosophy is reflected in the fact that all agency-partners are its equity shareholders, which is highly appreciated by its portfolio of more than 300 clients in 23 different sectors. Yves Romestan held leading communications and marketing roles at large international companies, including Total, CEA (French Atomic Energy Commission), the Banques Populaires Group, Lafarge, Brandt and Bouygues. Based in London since 2003, he was successively Director of Corporate Communications of Alliance UniChem, Director of Central Marketing and Communications of Alliance Healthcare (2006-2007), Director of Group Communications of Alliance Boots (2008-2014), then Senior Vice President, Communications and International Affairs of Walgreens Boots Alliance Group, world leader in the distribution of healthcare products and services (2014-2017). In December 2017, he became Executive Vice President of the independent European agency ComCorp. Yves is also Professor of Economics at the European Institute of Business (IEA), as well as a strategic advisor to several start-ups. Graduate of the Paris Institute of Political Sciences and in Public Law, he has dual French and British nationality.

About BBN

BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B. Our collective knowledge and understanding of communications in the sector is almost impossible to match. Working together, our combined advantage means we significantly influence what can be achieved when a business talks to another business. We’re proud to stand for full service capability; spanning strategy, creativity, technology and implementation. Today, you’ll find BBN partners in more than 27 countries around the world, who successfully implement international client projects across multiple territories. Our ambitious future plans include expansion into other key global locations, giving us more scope, with the integration of more agencies, to help more clients. To learn more, go to bbn-international.com or follow us on Twitter @BBN_B2B


Gerard van den Bogaart | Strategist, Managing Director
+31 (0)13 528 73 07 | LinkedIn
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